Sara Robillard

Senior marketer and strategic storyteller for culture-defining brands.

Work experience

Associate Account Director

THE·TEAMEntertainment and Sports Advertising Agency

Dec 2025 to Present
  • Serve as primary client lead for Meta's Content Studio, managing relationships across 12 global brands including Instagram, WhatsApp, Facebook, and Threads
  • Oversee a 20+ person cross-functional team spanning analytics, social media, and strategy to execute large-scale community management and real-time trend identification initiatives across the U.S., LATAM, and EMEA
  • Manage team-wide integration for AI-supported content and analysis tools
  • Lead development of $1M-$5M budgets and resourcing for new and expanded workstreams within Meta's Content Studio

Selected projects

IMAGE 01

Project title

Add a short description of the brief, Sara’s role, and the result.

PROJECT LINK TO ADD
IMAGE 02

Project title

Add a second piece of work that shows a different kind of strategic thinking.

PROJECT LINK TO ADD
IMAGE 03

Project title

Add the project context, the work led, and one clear measure of impact.

PROJECT LINK TO ADD

Associate Director of Social Media

AKALive Entertainment Advertising Agency

July 2024 to Dec 2025
  • Led the overall strategic vision of integrated social media campaigns for Broadway productions including Tony Award-winning Sunset Blvd., Buena Vista Social Club, Waiting for Godot, ART, Swept Away, Purple Rain
  • Managed both the creative and operational aspects of 100+ content shoots including production budgets, shot lists, union liaisoning, on-site execution, and post-production logistics
  • Developed and maintained standard operating procedures across 6-person social media department, including content calendars, social media playbooks, and paid media integration
  • Leveraged online audience data and consumer insights to shape creative strategy for influencer and creator partnerships
  • Trained and mentored 6-person social media team
  • Partnered with editors, designers, and copywriters to translate audience insights into compelling creative briefs resulting in 500+ bespoke social assets annually

Selected projects

IMAGE 01

Project title

Add a campaign image and a concise account of the strategic challenge.

PROJECT LINK TO ADD
IMAGE 02

Project title

Add the approach, key collaborators, and the result that mattered most.

PROJECT LINK TO ADD
IMAGE 03

Project title

Add a visual example that shows both creative judgment and leadership.

PROJECT LINK TO ADD

Social Media Strategist

Serino CoyneLive Entertainment Advertising Agency

Nov 2021 to July 2024
  • Oversaw Social Media department operations including development of work scopes and budgets and implementation of new project management systems to streamline studio workflows and optimize resource allocation
  • Secured a major institution as a social media client, achieving a 65% growth in followers and boosting engagement rates from 4% to 12%
  • Generated 32M video views and 250K followers for an unknown Off-Broadway production through social-first video content, resulting in a sold-out run and a Silver Clio Award
  • Analyzed social data on a weekly and quarterly basis to create client-facing reports on KPIs, social sentiment and digital trends

Selected projects

IMAGE 01

Project title

Add the campaign premise, the leadership contribution, and the outcome.

PROJECT LINK TO ADD
IMAGE 02

Project title

Add a second project with a distinct audience, format, or business goal.

PROJECT LINK TO ADD
IMAGE 03

Project title

Add a strong visual and a brief explanation of what Sara owned.

PROJECT LINK TO ADD

Senior Digital Marketing Manager

New York City CenterNon-Profit Performing Arts Center

Oct 2016 to Nov 2021
  • Defined a digital strategy and unique voice for New York City Center's online presence, resulting in 4x audience growth from 2016-2021
  • Led livestreaming integration during COVID-19 shutdown across IT, Development, Marketing, and Audience Engagement teams
  • Served as key liaison between internal marketing and external web development teams to deliver an on-time and on-budget website redesign
  • Implemented City Center's first Digital Asset Management system (Xinet), designing metadata schemas, permissions policies, and comprehensive staff training documentation
  • Launched City Center's first influencer program as part of the 75th Anniversary campaign
  • Conceptualized and executed 100+ pieces of compelling video content annually from conception to filming and editing

Selected projects

IMAGE 01

Project title

Add the institutional objective, the strategy, and the strongest result.

PROJECT LINK TO ADD
IMAGE 02

Project title

Add a project that shows audience development or cross-team leadership.

PROJECT LINK TO ADD
IMAGE 03

Project title

Add another piece of work with a compelling image and clear impact.

PROJECT LINK TO ADD

Marketing Coordinator

Audience RewardsBroadway Loyalty Program

Oct 2015 to Oct 2016
  • Curated, coded and trafficked up to 13 promotional emails weekly sent to over 800,000 members
  • Maintained all production pages and ticket offers on the website using a custom CMS and HTML

Selected projects

IMAGE 01

Project title

Add a project image and a concise description of the work.

PROJECT LINK TO ADD
IMAGE 02

Project title

Add the audience objective, execution, and a clear result.

PROJECT LINK TO ADD
IMAGE 03

Project title

Add another example that shows range across channels.

PROJECT LINK TO ADD

Projects (Theater Producer)

  • From A Distance: A Song Cycle by Keren Abreu (FringeNYC)
  • Poor Boys' Chorus by Brian Kettler (Broadway Bound Theater Festival)

Education

The University of Texas at Austin, B.S. Advertising, B.A. Theatre and Dance

Awards

  • The Clio Awards: Bronze 2025, Buena Vista Social Club; Silver 2024, Dracula, A Comedy of Terrors Social Campaign; Bronze 2024, Jaja's African Hair Braiding Social Campaign
  • TedXBroadway Young Professional 2018

Technical Skills

Adobe Premiere, Frame.io, Airtable, Asana, SmartSheet, Jira, Claude, ChatGPT Enterprise, Tessitura (CRM), Wordfly, Mailchimp, Adobe Photoshop, Canva, CapCut

Contact

760-201-7121sara.robillard@gmail.com